Information Collection
Equalify collects personal information when you visit our websites, use Equalify, or interact with our products.
Personal Information includes any voluntarily provided details that identify you, such as your name, email address, phone number, company name, and address. It may also include publicly available information from sources like Facebook, LinkedIn, Twitter, Google, or third-party service providers.
Usage Data is collected through Google Analytics and similar tools to analyze website activity. This data may include your IP address, geographic location, browser type, domain name, ISP, visited pages, files accessed, operating system, visit duration, access times, referring websites, and cookies. Equalify may also work with third parties to deliver targeted advertisements based on user interests.
This information helps us operate and improve our websites, products, and services, personalize user experiences, and generate usage insights. In some cases, we may link automatically collected data to voluntarily provided personal information, such as your name, email, address, or phone number.
Billing information is never used for marketing or promotional purposes.
Information Collection in the Equalify Application
Equalify inventories client websites based on parameters specified by the client, collecting only publicly available information. Clients can exclude specific sections of their websites from inventory through the Equalify application.
Password-Protected Data
Equalify does not crawl password-protected content unless a client provides login credentials and signs a separate agreement authorizing access. This feature is disabled by default and requires prior authorization and a security discussion before activation.
Form Analysis
Equalify analyzes website forms for accessibility, spelling, and flagged words as part of quality assurance. However, it does not access or store any data submitted through these forms.
Use of Collected Data
All content inventoried by Equalify is used solely for analysis and reporting to the client for website quality assurance. Equalify employees do not share this data with third parties. However, clients may choose to share reports and data with their own third-party vendors at their discretion.
Cookies Policy
When you visit our websites or use Equalify, we use cookies to enhance your browsing experience and improve our site, products, and services. By continuing to browse or use Equalify, you agree to our use of cookies.
What Are Cookies?
Cookies are small files of letters and numbers stored on your browser or computer’s hard drive. These files contain information that helps improve website functionality and user experience.
Types of Cookies We Use
1. Strictly Necessary Cookies – Essential for website operation, such as enabling secure logins and access to core services.
2. Analytical/Performance Cookies – Help us track visitor activity and improve website usability by ensuring users can easily find what they need.
3. Functionality Cookies – Recognize returning users, personalize content, and remember preferences like language or region settings.
Third-Party Cookies
We also use third-party cookies for analytics and customer interactions. We do not control these cookies, which may include:
- Google Analytics – Collects website usage data without personally identifying users. See the Google Privacy Policy.
Managing Cookies
You can block cookies through your browser settings. However, blocking all cookies may limit access to certain parts of our website and services.
For any questions or to opt out of data collection by Intercom, please contact us.
Information Collection from Third Parties
We may receive personal information about you from third-party sources, including partners offering co-branded services, joint marketing activities, or publicly available sources like social media platforms.
Children’s Privacy
Our websites and offerings are not intended for children under 16, and we do not knowingly collect their information. If you believe we have collected data from a child under 16, please contact us at support@equalify.app to have it deleted.
How We Use Your Information
We use the information we collect in compliance with this Privacy Policy and never sell your personal information. In addition to the uses described elsewhere, we may use your information to:
- Improve your browsing experience and enhance our services and products.
- Send content or information we believe may interest you.
- Provide marketing communications related to our business, products, or services.
- Share statistical (non-identifiable) user data with other companies.
- Notify you of changes to our Privacy Policy or other legal agreements.
- Meet legal requirements.
We may occasionally contact you on behalf of external business partners about relevant offerings. However, we do not transfer your personal information to these partners.
Use of Information by Clients
Clients using our services may collect data for:
- Delivering products and services, including detecting and resolving security issues.
- Responding to support requests.
- Fulfilling obligations under Equalify’s Terms of Service.
Retention of Personal Information
We retain personal information as long as we have a legitimate business need.
When there is no longer a business need, we:
- Delete or anonymize the information.
- If deletion isn’t possible, we securely store and isolate the data until deletion is feasible.
- Upon request, we can delete your data sooner by emailing a request to support@equalify.app.
Marketing-related data (such as email preferences) is retained for a reasonable period from your last interaction (e.g., last email opened or last use of Equalify).
We retain cookie and tracking data for a limited period from the time it is collected.
Information Sharing & Legal Disclosure
We do not share, distribute, print, or reference individual user information unless required by law. We reserve the right to disclose personal data if necessary to:
- Comply with legal obligations (e.g., court orders or legal processes).
- Protect our rights, your safety, or the safety of others.
- Investigate fraud.
Information Security
Equalify has extensive measures in place to prevent misuse, loss, or unauthorized access to your data. Our security protocols include:
- Regular security reviews to meet industry standards.
- Firewalls, SSL, and VPN technologies to protect data in transit.
- Data encryption for stored information.
- Advanced security features, such as encoded session IDs and dynamic data handling.
- Strict internal policies regulating how employees can access secure data.
Employees access individual information only when necessary to provide services or resolve support issues. Users may choose to share information with third-party vendors, but this is at their discretion.
Each user is responsible for maintaining the security of their email accounts and Equalify login credentials.
Opt-Out Policy
You control how we use your data. If you prefer not to receive marketing communications, email us at support@equalify.app with your preferred contact preferences, and we will remove you from our contact lists.
To opt out of Google’s Display Advertising, visit the Google Ads Settings page.
External Links
Equalify’s website may contain links to external sites. We are not responsible for their content or privacy policies. Before providing personal data, review their policies carefully.
Policy Updates & Contact
We may update this Privacy Policy at any time by posting revisions on our website. Your continued use of our services constitutes acceptance of these updates.
If you do not agree with the policy, please stop using our website immediately.For concerns or questions, contact Equalify Marketing at support@equalify.com.